13 Top Law Firm Website Design Tips for Lawyers & Attorneys

The legal industry can be a competitive one, which is why it’s crucial that your law firm stands out from the crowd. A great first step to make sure potential clients notice you is to create a website for your law practice and show them that you've got the skills and the knowledge to take on their case and win.

Thanks to WordPress and hundreds of themes designed with lawyers in mind, creating law firm websites is easy. But, if you want to stand out from the competition, you need to go beyond using a premade theme as it looks out of the box. That’s why in this article, we’re sharing our top law firm website design tips that'll help you create an engaging and beautiful website for your law firm or legal practice.

Branding Tips

Great branding goes beyond your logo and colors. Your brand is what makes you stand out from others in your industry and how clients remember you. As such, your brand needs to be reflected on your website. Here are a few branding tips for your law firm’s website design.

1. Use Your Logo and Law Firm Name

Your logo should be used in your attorney website design as this builds brands recognition. Brand recognition will then allow potential clients to immediately recognize your posts everywhere else both online and offline.

You should also use your law firm’s or legal practice’s name in the URL of your website rather than using exact-match domains such as bostonpersonalinjuryattorney[dot]com. While this was standard practice back in the early days of the Internet, today it has no bearing on your SEO rank.

Consider the example of Sweeney Morrigan, a personal injury attorney from Boston. He uses his law firm name as the domain name, but also describes the area of the law he practices in and his location right on the homepage of his website.

2. Use Your Brand Colors

A great way to make your lawyer website design stand out from the crowd even with a premade theme is to use your brand colors. You can use them as a background, on buttons and calls-to-action, in links or to add visual separation to different sections of your website.

Nowadays, WordPress themes come with plenty of customization options that allow you to change colors with the click of a mouse. You can easily incorporate your brand colors in different areas of your website, but do keep in mind to provide sufficient contrast between background and text.

Another tip to keep in mind is to save brighter colors in your palette such as reds or oranges for calls-to-action to make them easier to spot.

3. Stress Your Advantage

You’ll also want to find out what sets you apart from other law firms that specialize in the same area of practice and stress it throughout your attorney website design. Your advantage (also known as a Unique Selling Point or USP) will help potential clients relate to you and decide whether you're the right lawyer or attorney for their case.

You can use your advantage in headlines on your site, use it on the About page or even incorporate it as your tagline.

Marketing Tips

The following tips will help you not only to make your site more visible in search engines,  but also to attract more traffic to your site through social media and content marketing.

4. List Your Law Firm With Google My Business
One of the first things you should do is to list your law firm with Google My Business.

Creating a listing with Google My Business is completely free and requires you to enter the basic information such as your business name, location, website, and industry. You’ll then need to verify your business by entering a code, which will be mailed to you.

Once your business is verified, you’ll be able to enter more information such as your business hours, description of who you are and what you do, and more. This increases the chances of your website showing up in search results when someone performs a Google search for lawyers or attorneys near them.

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